How split testing works

Here is how split testing works:
Split testing (also called A B testing) allows you to run two versions of any web page in real-time. Instead of sending all of your visitors to the same web page, you create two versions of the same page and when a visitor visits your page, they see either version A or version B.

The power of split testing is that you can rapidly optimize your web site and landing pages for your online marketing campaigns. Don't know what headline will get your business more leads? With split testing you can simply test both headlines and after a few hundred visitors you will know whether headline A or headline B is performing better.

How do I get split testing to work on my site?

You can get split testing to work on your site in just a few minutes with ClickMuse. All you need to do is to copy and paste the ClickMuse code into the page you are optimizing and to then create version A and version B of your page in ClickMuse. Now anytime a visitor visits your page they will automatically see one of the two versions.

Split testing works so well because it embraces the philosophy of continuous improvement. In other words, your website is never done and there is always room for improvement and split testing gives you the tool to enable you to easily and continuously keep improving and optimizing your website.

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