Split Testing Resouces

Split testing is perhaps the most powerful and yet simplest way to rapidly boost the performance of your website. Split testing allows you to test two versions of a web page simultaneously so that every other visitor sees one of the two versions. The big hitters that are making fortunes online have been using split testing for years to rapidly optimize their website.

Why have small websites not adopted split testing until now?

There are three primary reasons that have prevented small businesses and websites from embracing split testing.

First: Split testing software used to be very expensive. This has prevented many users from giving split testing a try.

Second: Split testing used to be very hard to implement. Most split testing software solutions on the market are loaded with dozens of featuers and getting everything properly setup on your website was very difficult. Most small business owners lack a solid understanding of HTML so getting them to integrate and implement a split testing optimization software solution on their site seemed like a daunting task.

Third: Many people don't understand the power of split testing. When you tell someone that they can double the performance of their website or landing pages by just writing a better headline they simply don't believe it!

By providing solid split testing resources, we hope we can demonstrate that ClickMuse has eliminated the top three reasons that have prevented small ecommerce websites from adopting a split testing optimization software in the past.

It is true that many people don't believe the power of split testing. When we brought together a development team to develop ClickMuse, many of the developers questioned the potential of split testing. However, since we firmly believe in having a rapid innovation and testing cycle, we knew that a powerful yet simple split testing tool will do wonders for a any website. Once we had a beta version of ClickMuse up and running, we created a split test of a new landing page in 5 minutes and within a day we saw that one headline was indeed performing 115% better than the other!

After that simple test, all of the developers on ClickMuse became true believers and we have been working hard ever since at making ClickMuse the most powerful and easy to use split testing tool on the market and on providing the best split testing resources to help small business owners get up to speed on split testing.

Here are some split testing resources to learn more:

• How split testing works
• Split testing tips
• How to increase your landing page conversion rate

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