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Website optimization is part art and part science. The scientific part is split testing. It takes all of the guesswork out of the process because at the end of the day, split testing tells you without a doubt whether version A or version B of your web page performed better.
However, the artistic part of website optimization is equally important. This is where all the innovation takes place. You will need to know what split tests to setup on your site to see rapid improvements in your sites' conversion rate. To hellp you get started, here are the top 5 spit testing tips that you can test on your own site with ClickMuse.
Tip 1 - Split test your headlines: The headline is the single most important element on your landing page and a good headline can easily outperform a poor headline by over 100%, even 500%! So, with ClickMuse you can rapidly create and test new headlines.
Tip 2 - Split test your sub-headline: Not surprisingly, the sub-headline is probably the second most important part of your landing page. However, what we did find hugely surprising is that in one of our tests, we increased the conversion rate of one of our landing pages by 149% by changing nothing except the sub-headline! In the past, we would have never tesed this but ClickMuse makes split testing super fast and easy so you can rapidly test lots of ideas.
Tip 3 - Split test the first paragraphh: When visitors first come to a web page, they will take a quick glance to see if the page they are on will address their needs and help them with what they are looking for. If your headlines and the first paragraph don't grab their attention you have lost the visitor for good. Countless tests on ClickMuse showed us that a lot of times starting with a few 3-4 clear bullet points that state the major benefits can work significantly better than writing a full paragraph. This is likely due to the fact that visitors skim and scan sites instead of read full pages.
Tip 4 - Split test your sign-up form: If your most wanted response is to get new visitors to sign-up for your website, newsletter, or free course, then we strongly recommend that you test different versions of your sign-up form and test the placement of your sign-up form. For example, having a sign-up form below the intro copy vs. on the side can give you dramatically different results. Only split testing will tell you what works best for you.
Tip 5 - Split test your landing pages: Creating separate landing pages for your online marketing campaigns is an absolute must! However, not only do you want to have separate landing pages for different groups of visitors (i.e. based on what they were searching for), you also want to split test your landing pages so that you can rapidly increase their conversion rate. The "squeeze page" is a particular landing page that may well be worth testing with ClickMuse. A squeeze pape is a landing page where the visitor can only take one action (i.e. follow your most wanted response). Essentially, on a squeeze page you get rid of all other text and links and only have a very short page with the call to action (i.e. a sign-up form) prominantly placed on the site. As you will see, a squeeze page may significantly boost your sign-up rate and if you can convert the increase leads you might be able to quickly double your ROI with these landing pages.